Corperates jump on the podcasting bandwagon
Cadbury’s are launching a podcast to promote the Creme Egg.
Michelle Goodes, Cadbury Creme Egg brand manager, said:
Podcasting gives us a new opportunity to build stronger relationships with our consumers in a relevant and innovative way and allows consumers new ways to interact with a brand that they know and love.
It’s enough to make you sick - why in god’s name would I want to “interact with the brand”?
How is listening to a podcast going to make me want to eat more creme eggs? I wonder if they’ll release listener figures…
If you must you can read more at Revolution Magazine:
Update!
I just listened to the first 30 seconds - hosted by Kate Thornton, say no more. Avoid dear reader.
I just listened to the first 30 seconds - hosted by Kate Thornton, say no more. Avoid dear reader.
They have missed the point badly haven’t they. I’m still going to wolf down a dozen of the those chocolate bad boys next weekend though.
Here is a download you might care for though- it is from an up and coming Geordie comedian called Seymour Mace (its his real name- I know him and his brother Spencer from back at home- it can’t have been easy growing up in Jarra with those names, no wonder he became a comic). Some inspired bits and some that needs a bit of work- check him out; http://www.seymourmace.co.uk/live.html
Comment by geordie radio lover — Tuesday, April 4, 2006 @ 7:52 pm
I’ve downloaded his stuff so I’ll have a listen and post a link up in the next couple of days.
Comment by joe — Wednesday, April 5, 2006 @ 8:38 am