Creative Future - More Radio comedy and personilised content
Personalisation and immediacy are going to be critical for music - on broadband, mobile, podcasting - and we want users to be able to create their own virtual radio channels out of the wealth of our music output, channels which reflect their tastes and priorities.
BBC director general, Mark Thompson
Radio comedy will also receive a bit of a boost as part of the Creative Future with more mainstream comedy shows and series expected.The commissioning of interactive and online spin-offs is to be more closely integrated with radio and TV comedy.
